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12 things your website needs to meet basic SEO

By January 23, 2024No Comments

Basic SEO (Search Engine Optimization) involves several key practices to improve your website’s visibility on search engines.

A lot of websites do not have the basic SEO settings, many belonging to small businesses that don’t need or have an in-house IT team that maintains the company website. Having poor SEO can have a huge negative impact on small businesses whose customers come primarily from the local community.

Make sure your website has the basic SEO settings implemented, here are some fundamental steps:

1. Keyword Research:

– Identify relevant keywords related to your business or content.
– Use tools like Google Keyword Planner to discover search terms with adequate traffic.

2. On-Page SEO:

– Place your chosen keywords strategically in page titles, meta descriptions, headers, and content.
– Ensure URLs are SEO-friendly and include relevant keywords.

3. Quality Content:

– Create high-quality, valuable, and relevant content for your audience.
– Regularly update your content to keep it fresh and current.

4. Optimized Images:

– Compress and optimize images for faster loading times.
– Use descriptive file names and include alt text with relevant keywords.

5. Responsive Design:

– Ensure your website is mobile-friendly to accommodate users on various devices.
– Google considers mobile-friendliness in its search ranking algorithm.

6. Page Loading Speed:

– Optimize your website’s loading speed by compressing images, leveraging browser caching, and minimizing CSS and JavaScript files.

7. Internal Linking:

– Link relevant pages within your site to enhance navigation and distribute link equity.
– Use descriptive anchor text for internal links.

8. External Linking:

– Include links to authoritative and relevant external websites.
– Build backlinks from reputable sources, but avoid low-quality link-building practices.

9. Social Media Integration:

– Share your content on social media platforms to increase visibility and encourage sharing.
– Social signals may indirectly impact search rankings.

10. XML Sitemap:

– Create an XML sitemap and submit it to search engines to help them index your site more effectively.

11. SSL Certificate:

– Ensure your website has an SSL certificate to secure data transmission.
– Google favors secure sites in search rankings.

12. Analytics:

– Set up Google Analytics to monitor your website’s performance.
– Analyze user behavior and adjust your strategy accordingly.

Implementing these basic SEO practices lays a strong foundation for your website’s search engine visibility. Regularly assess and adjust your strategy based on performance metrics and industry changes.

Would you like us to do a free SEO review of your website? Don’t worry, we don’t require a phone call or even need your phone number. Just send us an email with a link to your website, and we’ll review it, and then email you back our report.

Its free, why not? Let's do it.