Company Press & News
News Release:
Hawaiian Style Magazine Launches New Website and Online Digital Magazine
See the elegance of Hawaii with just one click! The online magazine web design and enhanced digital edition promotes the lifestyle brand and delivers enhanced magazine advertising opportunities.
Temecula, California - May 25, 2006 - The magazine’s new publication website and digital edition provide Hawaiian Style an elegant online brand extension. Visitors of the website (http://www.hawaiianstylemagazine.com) can see selected features and online magazine exclusive content including the preview of a recent issue in dynamic online digital magazine edition format. Hawaiian Style selected Infoswell and iDigital Edition as the complimentary web solutions for the magazine’s website and online digital edition. The magazine website and digital magazine allows the publication to reach new readership while delivering increased value to their magazine advertising partners. The magazine now has an immediate digital delivery and marketing tool to increase subscriptions with immediate access to the current magazine issue digitally.
The online brand extension allows the magazine’s publisher Doug King to re-purpose and customize unique content across multiple mediums to reach and engage readers. “We have received numerous compliments on the new site and are already seeing the fruition of revenue potential that we had expected from having a site of this kind,” stated King.
The magazine’s new website content management system organizes the periodic article and feature content. The system is different from software based web management approaches and allows the publisher to manage the entire web platform from a web based control tool. The website re-design focuses on a simple and organized layout of content providing readers and potential magazine advertising partners to see the quality of the overall magazine brand. The print magazine advertising programs have been enhanced to allow advertisers to place ads across both print and electronic mediums.
The digital magazine publishing service enables the magazine’s publisher new opportunities for magazine distribution, digital fulfillment, and international subscriptions. The magazine advertising media kit now contains options for print display advertising with options for digitally enhanced direct hyperlinks from the digital magazine versions.
The digital magazine solution preserves the publisher’s magazine issues electronically and allows the publisher to create electronic archive versions of each issues design and layout.
The web publishing and digital magazine services allow the magazine to easily manage online content offerings without in-house publishing software or additional staffing. Each online magazine advertising partner can enhance their display advertising with dynamic flash, audio, and video to engage readers to deliver direct qualified traffic to the advertiser’s website or landing page promotion hyperlink.
About Hawaiian Style Magazine
Hawaiian Style Magazine (http://www.hawaiianstylemagazine.com) is a quarterly publication celebrating the finest in Hawaiian architecture, interior decoration, arts, fashion and lifestyle. The subscription based magazine is also sold on newsstands in Hawaii, the United States and internationally. With the addition of web and digital brands, Hawaiian Style Magazine provides options for enhanced digital delivery to consumers internationally. Digital edition advertising allows the magazine’s advertisers to engage the online audience with dynamic and interactive media plus direct hyperlink visit traffic from digital channel readers.
About Infoswell
Infoswell (http://www.Infoswell.com) is the leading service provider of revenue producing online media solutions for startup and mid-size publishing companies. The company’s online publishing media tools allow magazine publishers to manage, market, and leverage their brands online with web content management and in digital media publication formats. In addition to the publishing software technology, Infoswell provides publisher specific consulting support for marketing, circulation growth, and maximizing online revenues.
About iDigital Edition
iDigital Edition (http://www.iDigitalEdition.com) is the digital magazine publishing division of parent company Infoswell. The technology provider is a full service electronic publishing solution for magazine publishers. The digital magazine production service produces enhanced online versions of magazine publications to be viewed on-screen with a standard Internet browser. The digital edition solution allows publishers to delivery their publication electronically with additional dynamic media such as audio, video, and in an enhanced online format utilizing the same print PDF issue files sent to commercial magazine printers. The iDigital Edition marketing and revenue strategies allow magazine publishers to achieve new profits online. No reader software or additional staffing or production work is required by publishers utilizing the digital edition service.
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Digital Magazine & Website Re-Design Launch Release
New Active Lifestyle Magazine Selects Infoswell Magazine Website Solution for Dynamic Magazine Web Design & Web Site Management - Infoswell provides a custom magazine web design plus the magazine web presence strategies to produce online readership interaction and revenue results for publishers
TEMECULA, CA -- June 23, 2005 -- OC FLAIR magazine has launched its publication’s Web site www.OCFLAIR.com with the Infoswell website design and management service. The Orange County (OC), California regional magazine’s website will serve as a comprehensive community portal of resources targeted to the magazine’s affluent demographic readership. The Infoswell web design and website content management service provides publishers the administration tools and web design to maximize revenue from publication-style websites.
Infoswell’s Internet publishing system provides clients a custom web solution without the costs and labor-intensive administration processes associated with traditional software-based magazine web design and web development services. Functions of the OCFLAIR.com website include enhanced feature and story article management, community event calendar, discussion forums, marketplace directory, an online storefront and information for service to magazine print and online advertising programs.
The site will offer readers the ability to participate in forums related to magazine articles about health, fitness, personal care and self-improvement. “The interactive design functions of the Web site will allow us to connect with our readers and provide a depth of discussion that can only benefit our print and online participants,” said OC FLAIR’s publisher Amorena Cervantes.
As commerce, readership value, growth and publicity are key elements required to advance a publication’s efforts on the Internet, the Infoswell platform allows publishers to organize and enhance their existing content online to achieve their marketing and website visitor experience goals. “Quality content, advertisers, a marketing medium and readers represent the advantages print publishers can easily leverage to control their online niche,” said Mark Loeffler, Infoswell’s president. Infoswell offers a concept TOUR at their Web site www.Infoswell.com to help publishers realize their own online advantages.
About Infoswell
Infoswell (http://www.Infoswell.com) is located in Temecula, CA and was founded in 2004. Prior to the launch of the new magazine and newspaper website platform, the company designed, developed, and implemented more than 250 web projects ranging from complex database driven e-commerce sites to enterprise class custom online solutions. The Infoswell publisher website content management platform was launched in December 2004.
About OC FLAIR
OC FLAIR, founded in 2004, is privately held by Advantage Mailing Inc. and is located in Orange, California. OC FLAIR magazine is a bi-monthly active lifestyle publication that entertains and informs readers with diverse articles on the latest fitness, health and beauty trends in Southern California. The magazine's content covers indoor and outdoor recreation for solo and group fitness enthusiasts, both male and female, as well as beauty topics ranging from invasive to non-invasive personal care options with an emphasis on educating readers. OC FLAIR magazine will be available at select hotels, day spas, doctor offices and many other upscale locations with waiting rooms and lobbies in the Orange County area. The magazine will be direct mailed to 92,000 homes to an audience (identified by a lifestyle data list) with self-reported interests in health, fitness, personal care and self-improvement. Subscriptions will be available on OCFLAIR.com as well as through mail order. Single copies are scheduled to arrive at select newsstands in late 2006.
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OC FLAIR Web Design & Web Publishing System Press Release
FOR IMMEDIATE RELEASE:
McClain Publishing Selects Infoswell’s Magazine Web Design, Development, and Management Solution for New Magazine Website
McClain Publishing Company insures their new 951 Magazine has the online “revenue and readership” capabilities to capitalize on best practices trend in magazine publishing. The print magazine leverages its brand online with a full function online publishing solution.
TEMECULA, California -- June 14, 2005 - Infoswell (http://www.infoswell.com) has launched the new 951 Magazine website www.951mag.com. McClain Publishing selected the Infoswell platform as the turnkey application service provider demonstrated both full functionality and a business strategy for online profits. The Infoswell Internet publishing solution allows small to mid-tier publishers to utilize their website as a revenue tool without the labor intensive processes associated with traditional software based design, development, and website administration.
Interactive components of 951’s website include enhanced article features with image gallery, live events calendar, community message boards, local issue forums, and online community resource directory. “Through our print and online brand, our intent is to create the ultimate community communication and commerce resource for the 951 region,” said Paul Thiel, president and chief executive officer of McClain.
A magazine website plays a critical role as publishers move to enhance their readership interaction and loyalty niche with effective cross media formats. For 951 Magazine, Publisher Paul Thiel immediately recognized the value when presented the Infoswell business strategy to not only maximize online revenue but also the ability to leverage the existing print ad sales process.
“Publishers are realizing the competitive advantages of offering their advertising partners strategic online campaigns and not just generic banner ads,” said David Blankenship, Infoswell Principal & VP of Marketing. “We are simply providing the tools to organize content and engage marketing capabilities that every publisher has the capability of easily managing in-house.”
In addition to a complimentary strategy review for existing publisher websites, Infoswell has posted a “Concept Tour” to help publishers understand how their existing advantages can easily be leveraged online to produce results for their publication. This tour is located at http://www.infoswell.com/solution.php.
About Infoswell
Infoswell is located in Temecula, CA and was founded in 2004. Prior to launch of the new magazine & newspaper website platform, the company designed, developed, and implemented over 250 web projects ranging from complex database driven e-commerce sites to enterprise class custom online solutions. The Infoswell publisher website content management platform was launched in December 2004.
About 951 Magazine & McClain Publishing Company, LLC
951 Magazine is one of three titles published by McClain Publishing Company, LLC (http://www.mcclainpublishing.com). Each issue has 100% local content, and is written and designed by professional journalists who’ve worked for publications including The Washington Post, Newsweek, the New York Times, the Orange County Register and the Los Angeles Times. “951” derives its name from the new area code (951) which represents western Riverside County. 951 Magazine is delivered to selected homes in its region free of charge, and is available at various retail locations and community events.
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Press Release to Magazine Publishing Companies
FOR IMMEDIATE RELEASE:
Turn-Key Magazine & Newspaper Publisher Content and Website Management Solution Launched for Publishing Companies
The new Infoswell publication website content management framework provides small to mid-tier magazine and newspaper publishing companies the key online interactive website functions to generate revenue, quickly grow visitor traffic, and extend their publication brands online.
TEMECULA, California — May 9, 2005 — Infoswell has announced the release of their website content management service for magazine and regional newspaper publishing companies. The website platform provides publishers the ability to take their website to a new level by offering both the online web functionality and revenue strategies for publishers to leverage their existing publishing advantages online. Infoswell’s application service provider (ASP) service model removes the technical barriers and traditional hardware, software, and staffing costs that have been challenges to small & independent publishers seeking the right website solution for their print publications. The key publisher website functions include article, stories, and news content management, full e-commerce systems, forums, calendar and events, email newsletters, online ad campaigns, and dynamic database for advertiser, marketplace, or other search driven online listings.
The custom website layout and design service requires no software and provides publishers a completely web based administration of all their website publishing functions. Since the Infoswell platform is configured to enhance the specific publication business and circulation model for publishers there is no additional time, software, or development resources required for starting a new website or migrating an existing website to the Infoswell platform. “There are many ways a website can produce revenue for publishers with the right online functions and strategy. We realize that our core business objective is to demonstrate our low cost and return on investment advantage to publishers planning a website makeover this year”, said Mark Loeffler, Infoswell’s President.
Each Infoswell powered website platform allows publishers to specify the website design, branding, and revenue objectives which determine how the service will be configured. Once these preferences are selected, the platform is launched and the publishing client is trained to administer their site with a simple online tutorial that demonstrates how each of the website capabilities is administered. Publishers can then transition content from their current website to the new platform without website downtime. For new publications, a complete pre-launch strategy allows publishers to capture new subscribers as well as offer critical advertising and publication overview information to support ad sales campaigns.
The Infoswell website www.Infoswell.com offers several evaluation tools to help publishers understand the value in extending their brand and positioning their website for readership interactions. In addition to their online “Take the Tour” concept overview, Infoswell offers a complimentary recommendation to publishers for key revenue strategies specific to their publication production and circulation model. The online review request form and a Magazine & Newspaper Publishers Advantage White Paper can be accessed online at http://www.infoswell.com/solution.php.
About Infoswell
Infoswell is located in Temecula, CA and was founded in 2004. Prior to the launch of the magazine and newspaper website publishing service, the company designed, developed, and implemented over 250 web projects ranging from complex database driven e-commerce sites to enterprise class custom online solutions.
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Press Release to Publishing Companies PDF
FOR IMMEDIATE RELEASE
Magazine Publishers already have the Key Ingredients for a Successful Online Website… Now Just Add Infoswell
MediaSource Publications moves their existing magazine websites to the new Infoswell content management & dynamic website platform to leverage their existing print magazine publishing advantages.
TEMECULA, California — April 13, 2005 — Infoswell (http://www.infoswell.com) a privately held web content management service for magazine publishers announces the launch of MediaSource Publication’s new www.CruiserQuarterly.com and www.MazdaSportMagazine.com websites. The Infoswell service offers strong online value and brand extension capabilities for small to mid-size publications in the “everything’s included” service package that includes custom web design and web based website management. The service platform is demonstrating that publishers can use their existing content to foster online community while promoting (not diminishing) the value of an existing print magazine title.
The new website service built specifically for publishers enables publishers to move their existing magazine website content to a platform that provides immediate profit maximization, readership growth, and interest niche community building capabilities.
“The key is to show publishers how their inherent online ingredient strengths, ‘content, advertisers, readers, and marketing’ as print publishers can easily be leveraged for revenue and growth producing results online”, said Mark Loeffler Infoswell’s President. “We provide the framework, magazine web design and consulting that makes it easy for publishers to shift their perception of a website as an expense to a powerful revenue and marketing tool for their publication. And, ultimately we know our customers want a simple method of managing online readership interaction and website administration functions.”
The Infoswell service provides dynamic web site components to provide web based article management, online resource databases, display event calendars, message board discussions, online classified ads, and an integrated e-commerce solution for product & online subscriptions sales.
In addition to the user-friendly navigation and publication branded design of every Infoswell client’s website, the service also delivers on the behind the scenes web tools to complete the online marketing success equation. A complete advertising campaign management engine and Email Newsletter tool bring both immediate advertising revenue and email marketing capabilities to the table for publishers and can also produce pre-launch utility for new publications.
“Until we walked through Infoswell’s solution plan, we viewed our web site as a necessary expense and subscription tool” said Philip Wolfson, Group Publisher with MediaSource Motorsports. “We now have a Web site that allows our readers to strongly connect and interact with both our print and online content.” MediaSource Motorsports Publisher Barbara Beach adds, “Not only have we expanded our business horizons but we have offered a whole new feature to our readers...the monthly e-newsletter. When you publish quarterly or bimonthly an e-newsletter is a terrific tool to keep you connected to your reader as well as get great feedback. I use readers "e" suggestions to create editorial features for future issues. The Infoswell folks have not only created a great and user friendly product but have done a great job training my staff as well. While we’ve only scratched the surface on the powerful revenue generating components, we’ve turned the site into a new profit center for our business.”
Infoswell is now offering magazine and newspaper publishers a complimentary review of their current web presence to help identify the factors that would lead to new online revenue and readership interaction opportunities. Infoswell hopes that the review will clearly establish that leading technology combined with a solid online business strategy will result in the net profit ROI to prompt publishers to take action. Publishers interested in this website review and strategy recommendation can make their request at http://www.infoswell.com.
The Infoswell service can be setup in less than a week once design and functionality options are selected by the client with a startup fee comparable to what most publishers pay for a limited function website design and development. The Infoswell success philosophy is to show publishers how they can take their existing web site to a new level of ongoing monthly profits so they never again see their web site as a financial or time burden expense.
About Infoswell
Infoswell is located in Temecula, CA and was founded in 2004 by the current President, Mark Loeffler and Vice President of Technical Operations, Rob Thompson. Prior to launch of the new magazine & newspaper web publishing service, the company designed, developed, and implemented over 250 web projects ranging from complex database driven e-commerce sites to enterprise class custom online solutions. The Infoswell publisher website content management platform was launched in December 2004.
About MediaSource Motorsports, LLC
MediaSource Motorsports with primary circulation offices located in Vista, CA, currently publishes Cruiser Quarterly Magazine a Chrysler PT Cruiser enthusiast quarterly publication and MazdaSport Magazine (formerly Miata Magazine) a Mazda enthusiast publication.
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Press Release to Magazine Publishiers PDF
FOR IMMEDIATE RELEASE
Infoswell Starts Insider Tips Email Newsletter to Help Small to Mid-Tier Magazine & Newspaper Publishers Realize Value of their Publications Website
Many publishers are sitting on a potential goldmine based on leveraging websites representing their print publications. The new Infoswell Insider Tips Email Newsletter keeps publishers current with considerations for making revenue with their magazine or newspaper websites.
TEMECULA, California -- June 5, 2005 - Infoswell (http://www.infoswell.com) has started a monthly email newsletter for publishers to bring attention to the many opportunities for utilizing their publication websites for online profits. The once a month email newsletter provides several tips and article summaries for simple to implement strategies that will help publishers use their websites as a readership interactive and marketing tool.
“Publishers we speak to are still very apprehensive about investing in solutions for the web and we want to bring them simple low cost ideas that don’t require additional staffing or software budgets which has traditionally been the largest expense related to online initiatives” said, Mark Loeffler, Infoswell’s co-founder and President. “The email newsletter is unique in that it addresses the key concerns and opportunities we receive as feedback while educating publishers about their own publication web strategies,” said Loeffler.
The free email newsletter subscription is available from the Infoswell.com solution website and is emailed monthly to opt-in subscribers. The sign-up form is accessible from the Company’s website home page (www.Infoswell.com) and the current and prior email newsletter tips are located at http://www.infoswell.com/insider/tips.php. Infoswell hopes that in addition to building awareness about their own services, a marketing objective is to provide education and resources to their target publisher demographic rather than focusing solely on software or technology.
About Infoswell
Infoswell’s provides publishers a website content management solution which includes web design & development. The company’s web design and development framework provides the functionality elements that allow publishers to generate website revenue online as well as increased print advertising and cross media promotion campaign revenue. The Internet publishing system offered in an application service provider (ASP) model to periodical publishers. Infoswell is located in Temecula, CA and was founded in 2004. Infoswell service concept tour available at http://www.Infoswell.com