SearchWiki allows users to rank and edit their Google search results.  This is a game changer for magazine publishers as we look to social media and experiences to drive new interest to our digital brands.  The future implications of how this tool could be integrated into the overall search experience as well as social media aspects and tremendous.

Google Inc. Thursday began allowing users to re-rank and edit their search results through a new set of personalization features the company hopes will make its dominant search engine more useful. – Wall Street Journal

Google:

How to use SearchWiki

Here’s how you can rank, remove, add, and comment on search results:

• Like a certain search result?Click to move it to the top of the page. This result will appear at the top whenever you do the same search in the future. We’ll add this marker next to it so you’ll recognize it later.
• Don’t like a result?Click to remove it, and it’ll remain hidden whenever you do the same search in the future.