Magazine publishers are realizing how valuable their content is when published online. In addition to owning their market niche online based on published content, publishers are also learning how to use their content for multiple revenue and value streams.

The recent announcement that Walt Disney expects $1 billion in online revenue from content drives home the importance of taking the right online content strategy.

“If we’re not there, (people) will just access someone else’s content,”
- Walt Disney CEO Robert Iger

High quality content is the key to new web traffic, return website visitors, and the right online campaign options for advertisers. When this high quality magazine content is published online and properly organized and present based on an integrated web and digital strategy magazine publishers create the perfect storm for their readers and advertisers.

The realization of revenue from content has caused a major shift from the traditional publisher mindset of “always make the reader pay for the content.” Understanding the long term economic value of properly published web content is making even old school publishers re-think their position on the hundreds of articles they have tucked away “offline” in past print magazine issues.