With the announcement this week that PC Magazine will go all digital, it’s beginning to sink in to magazine publishers that their brand may indeed be stronger long term in digital formats than in just print.

Today, the PCMag Digital Network, with over seven million unique monthly visitors, reaches in excess of 10 times the circulation of the print publication. - Press Release PCMAG Digital Network

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Everyday we see more news stories from publishers that are seeking to extend the reach of their print magazine brands. In some cases, publishers are migrating their entire print brands to online and digital brands.

“Luxury SpaFinder Interactive will be published monthly in six languages and will immediately expand the magazine’s global circulation from 200,000 to over one half million spa lifestyle enthusiasts” Press Release

In our own magazine consulting process we insure clients are optimizing their brands across all mediums in which they have cross media content capabilities. This allows publishers to actually leverage their digital and online initiatives using the print editions, interactive website, and digital magazine editions.