Print Magazines See Core Brand as Digital Offerings
With the announcement this week that PC Magazine will go all digital, it’s beginning to sink in to magazine publishers that their brand may indeed be stronger long term in digital formats than in just print.
Today, the PCMag Digital Network, with over seven million unique monthly visitors, reaches in excess of 10 times the circulation of the print publication. - Press Release PCMAG Digital Network
At Infoswell, our philosophy is that the print edition has strategic advantages for a magazine publication. But most publishers aren’t using the print magazine edition in a manner that leverages their full cross media capabilities. As more and more magazine publishers choose to place web, video, and digital edition channels above their print editions, we expect to dramatically increase the custom publisher roadmaps performed by our company for the 2009 year.
Understanding that the revenue model and advertiser must have a seat at the table, and that readers are as interested as community as they are content, we will continue to help publishers find the right mix of digital offerings.
